Did you know that according to the Skin Cancer Foundation, skin exposure to the sun causes 91.3M cases of melanoma a year, or the equivalent to 1,001 sold-out events at the Rose Bowl Stadium?

Just under 1/8th of attendees at the 90,888 seat venue would pass away from skin cancer in this scenario.

These figures make skin cancer the most common cancer in the United States. And climate change is beginning to increase these numbers with the World Health Organization, predicting a 10% increase in skin cancer amongst the US population by 2050.

That’s an additional 9M seats filled!

But don’t forget UV protection does not only mean protection against skin cancer. UV protection includes: uneven pigmentation, anti-aging, tattoo discoloration, sun sensitivity from medication, allergies, and more.

Um okay, so why UPF? Wait, what is UPF? And does UPF clothing work?
So glad you asked! UPF stands for Ultraviolet Protection Factor.

This is a rating given to apparel fabrics for their protection against UVA and UVB rays (types of UV that make it past our ozone). Similar to SPF (sun protection factor) ratings on sunscreen, only this rating is always “broad spectrum.” The rating reflects the amount of UV coverage at the end of the garment’s lifespan (equal to 40 washings) to show that the sun protective clothing you're wearing actually works!

So now imagine:

  • SPF that needs no reapplying.
  • Ultra-comfortable?
  • Oh you meant, SPF with no application at all?
  • 50+ rating means 98% blocking of UVA and UVB rays.
  • Even coverage where covered.
  • 10X more protection than most fabrics used for apparel.
  • Carefully designed for optimum protection.